Own the definitional queries teams ask before they ship a privacy policy, terms, or EULA.
Target query: what to include in app privacy policy
Cover data categories, purposes, lawful bases (EU), retention, third parties, user rights, and contact. Keep language plain and match actual SDK behavior.
refs: https://gdpr-info.eu/art-12-gdpr/ · https://developer.apple.com/app-store/review/guidelines/ · https://www.ftc.gov/business-guidance
Target query: privacy policy vs terms of service vs EULA
Privacy explains data practices; Terms set service rules; EULA licenses software. Many apps need more than one. Templates are a start — counsel should review.
refs: https://gdpr-info.eu/art-12-gdpr/ · https://developer.apple.com/app-store/review/guidelines/ · https://www.ftc.gov/business-guidance
Target query: App Store privacy policy requirements
Align nutrition labels with your policy, list trackers accurately, and host a public URL. Update when SDKs change.
refs: https://gdpr-info.eu/art-12-gdpr/ · https://developer.apple.com/app-store/review/guidelines/ · https://www.ftc.gov/business-guidance
Long-form, cited explainers. Each carries 3+ authoritative GDPR / CCPA / App Store sources and a decision-support disclaimer.
The privacy-policy errors that recur — a policy that contradicts the app, copy-pasted boilerplate, missing user-rights sections, and no lawful basis for EU users.
A control inventory for any app serving EU users — lawful basis per purpose, transparent notice, user-rights handling, processor agreements, and a breach path.
Answer a few questions about your app, platform, and data — PolicyDeck generates a plain-English privacy policy, terms, EULA, or cookie policy mapped to your jurisdiction.
Align your App Store privacy nutrition labels with your policy, list trackers accurately, host a public URL, and update the docs whenever SDKs change.
Comparing a template generator, a lawyer, and a hybrid — what each does well, what each cannot do, and why most small teams use a generator for the draft and counsel for the review.
Privacy policy explains data practices; Terms of Service set the rules for using your service; EULA licenses the software. Most apps need more than one, and a template is a start — counsel should review.
Where privacy compliance is heading — US state-law fragmentation, mature GDPR enforcement, app-store privacy labels as table stakes, and privacy obligations widening into AI governance.
A privacy policy should cover data categories, purposes, lawful bases (EU), retention, third parties, user rights, and a contact — and it must match what your app and SDKs actually do.
Publish + syndicate per gtm-launch. Each post carries 3 authoritative refs.